Peruvian and Chilean Mining Journalists travelled to Finland
Two leading mining media journalists from Minería Chilena (Chile) and Tecnología Minera (Peru) traveled to Finland to produce an in-depth report on Finnish mining expertise, innovation, and technology. Their coverage provided valuable exposure for Finnish companies in the Latin American mining sector.
Special Report & Media Visibility
📌 A special report featuring nine Finnish mining companies was published in Chile and Peru, with a total of 27,000 printed copies. The report was 10–17 pages long and was promoted on the front page of the magazines.
📌 The report was distributed at the Expomin trade fair in Chile, which attracted over 60,000 industry professionals. Finnish companies dominated mining media coverage throughout April 2012.
Reader & Media Feedback
📢 Readers and industry media shared several observations:
✔️ Many were surprised by the high level and diversity of Finnish SMEs in the mining sector.
✔️ Readers appreciated learning about new companies and innovations.
✔️ Finland’s strong global presence in the SME sector was recognized.
✔️ Peruvian media received inquiries from competitor publications, indicating that the project had gained widespread attention.
Participating Finnish Companies
✅ Flowrox Oy
✅ Robit Rocktools Oy
✅ Kopar Oy
✅ Normet Oy
✅ Beamex Oy
✅ Rautaruukki Oyj
✅ Ruukki Metals Oy
✅ Sleipner Finland Oy & Paakkola Conveyors Oy
✅ Kemira Oyj
This project successfully boosted the visibility, business opportunities, and international recognition of Finnish mining companies in Chile and Peru.
Please find attached the special reports:
