Niina Fu

Niina Fu

Managing Director & Founder

niina.fu@niinafu.fi | +358 400 826 023

Now It’s South America’s Turn! – The Future Market for Finnish and Nordic Companies

Niina Fu Consulting didn’t begin in a boardroom—it began in the mountains.

Founded in 2011 through the Start-Up Chile program, Niina Fu Consulting serves as a strategic bridge between the Nordic countries and Latin America. The journey began in the Andes, where a passion for skiing first brought the founder to Chile. That experience evolved into more than 25 years of work in international business, trade promotion, and market entry across Latin America.

Today, the firm supports companies and public organizations through delegation visits, strategic partnerships, and market-entry projects — grounded in trust, cross-cultural understanding, and long-term thinking.

Whenever possible, the path still leads back to the mountains — on skis.

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4.6/5 Client Satisfaction

The Impact in Numbers:

📌 430+ Latin American clients | 100+ Finnish clients
📌 40+ Seminars | 25+ delegation trips organized
📌 30+ Consulting cases
📌 Tens of industry webinars
📌 Cooperated with 20+ industrial associations across Latin America
📌 Published over 1,000 stories