Hernan Rojas’ Visit to Finland: A Legendary Music Producer from Chile as Come To Latin America (CTLA) initiative
As part of the Come To Latin America (CTLA) initiative, Hernan Rojas, a renowned Chilean music producer, studio engineer, and industry professional and CTLA jury member, visited Finland to foster cultural, business, and music industry collaborations between Finland and Latin America. Rojas, who has worked with Fleetwood Mac, Van Halen, Frank Zappa, and Prince, played a pivotal role in promoting Latin America as a major growth market for Finnish metal music.
Key Events & Activities:
Business & Industry Engagement
- Nordic Business Forum (NBF) – Spoke on Latin America’s potential for Finnish music and business expansion.
- Meetings with Innovestor Oy & Start-Up Hub – Explored investment and business opportunities in the creative industries.
- Workshop with Finnish business leaders – Discussed strategies for music exports and global industry trends.
Music Industry & Mentoring
- Music & Media Finland Panel – Joined Niina Fu, Niina Nurminen, and Mathias Lillmåns (Finntroll) to discuss Latin America’s metal scene and market potential.
- Rock Academy Turku Visit – Shared industry insights with emerging Finnish musicians on international career-building.
- Coaching Session at Hotel Presidentti – Provided mentorship for Finnish metal bands on touring, branding, and networking in Latin America.
Education & Cultural Exchange
- Workshop at Suutarila School – Promoted music education and international collaboration.
- Meeting at the University of the Arts Helsinki – Explored future educational partnerships between Finnish and Latin American music institutions.
Diplomatic & Cultural Events
- Reception at the Chilean Embassy – Hosted by Ambassador Belén Sapag Muñoz de la Peña, reinforcing Finland-Chile music and business ties.
- Book Promotion Event at Stockmann Akateeminen – Presented his book Get Tusked, discussing his career working with rock legends and signing copies for attendees.
- Turku Book Fair – Promoted his book Get Tusked, engaging in discussions on music industry evolution and Latin America’s influence in global markets.
Impact of the Visit:
- Strengthened diplomatic and industry ties between Finland and Latin America.
- Created new opportunities for Finnish bands to expand into the Latin American market.
- Positioned CTLA as a key player in international music industry collaborations.
Hernan Rojas’ visit highlighted Latin America’s importance as a growth market for Finnish music, reinforcing CTLA’s mission of fostering international partnerships and industry expansion.
