Top Brazilian Journalists Visit Finland — Expoforest Special Reaches 80,000+ Readers
In 2018, two journalists from B.Forest (Brazil’s largest digital forestry magazine) and Referência (a long-established print publication), Brazil’s top forestry media, traveled to Finland to prepare an exclusive story about Finnish forest companies and expertise.
ExpoForest, Latin America’s largest forestry trade fair, provided a key platform for this project. A special report on Finnish forestry and sawmill technology was distributed at the event, boosting their visibility. Journalists met with Finnish companies, explored cutting-edge technologies, and their reports provided valuable exposure for Finnish companies in the Latin American forestry market.
The project gained visibility at ExpoForest, social media promotion, and the regular distribution of two trade magazines, reaching over 80,000 readers.
Two journalists from B.Forest (Brazil’s largest digital forestry magazine) and Referência (print publication), Brazil’s top forestry media, traveled to Finland to prepare an exclusive story about Finnish forest companies and expertise. The project gained visibility at ExpoForest, social media promotion, and the regular distribution of two trade magazines, reaching over 80,000 readers.
Extensive Media Coverage & Distribution
📌 The special report was featured in multiple channels:
✔️ Published in B.Forest and Referência, Brazil’s leading forestry magazines
✔️ Included in the official ExpoForest trade fair catalog
✔️ Promoted via social media updates from the journalists
🔹 “Finland is a global leader in the forestry sector, and we want to report directly from the source to inform our audience about the latest industry developments,” said Giovana Massetto, Communications Manager of Expoforest.
Participating Finnish Companies
✅ Trimble Forestry
✅ Finnos
✅ Nokian Renkaat
✅ Sampo-Rosenlew
✅ Kesla
✅ Ponsse
About ExpoForest 2018
📍 Location: Brazil, April 11-13, 2018
🌱 Setting: The event was held in a natural environment, surrounded by vast eucalyptus plantations, covering over 200 hectares.
🏢 Scale: Over 250 exhibitors, including Finnish companies.
Public: over 25 000 visitors
💬 Past Participant Experience:
”An absolutely massive trade fair! The biggest stands felt like they were the size of a football field. There were crowds everywhere, and the rhythm of Brazilian music set the atmosphere,” recalled Tuomas Laine, Sales Manager at Tamtron, who attended ExpoForest in 2014.
