Niina Fu Consulting Led a Media Campaign for FinnMETKO 2018 Across South America, Reaching Over 100,000 Forestry Professionals
Niina Fu Consulting organized a targeted media campaign for FinnMETKO 2018, aiming to raise awareness of Finland’s largest forestry and heavy machinery trade fair among key industry audiences in South America.
The campaign achieved strong coverage across the region, reaching over 100,000 forestry professionals through major national publications and digital channels in Chile, Argentina, Uruguay, Brazil, and Colombia. Articles, interviews, and online features were published in recognized forestry magazines and platforms, significantly amplifying FinnMETKO’s presence in Latin America’s forestry sector.
Key Media Coverage:
- Colombia – Revista el Mueble y la Madera featured the article online and planned a full article in its upcoming print edition.
2. Chile – LIGNUM, the leading forestry magazine, featured the article in its e-newsletter (15,000 forestry professionals) and on its website.
3. Argentina – Published on the front page of Argentina Forestal, a major forestry magazine.
4. Uruguay – The article was distributed to the Uruguayan Society of Forest Producers’ members.
5. Brazil – Coverage in:
- Painel Florestal (webpage and Facebook, video highlights included).
- Referencia Florestal, a leading forestry magazine, planned to publish in its next edition.
