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Niina Fu Consulting Produced Forestry Documentary on Finland for South America’s Largest Agricultural TV Network

Niina Fu Consulting Produced Forestry Documentary on Finland for South America’s Largest Agricultural TV Network

Niina Fu led one of the most extensive media campaigns ever organized for Finnish forestry companies. The highlight was a TV documentary aired on Brazil’s Canal Rural, a national channel with a reach of 92 million viewers.

The campaign was also supported by leading industry magazines, the ABTCP trade fair, and an active social media strategy, all designed to promote Finnish forestry technology and strengthen Finland’s position in the Brazilian market. In total, the campaign featured eight Finnish forestry companies and reached more than 200,000 professionals across the sector.

Three Brazilian Journalists Traveled to Finland as Part of the Forestry Media Campaign representing Painel Florestal, Referência Magazine and Celulose & Papel Magazine.

Key Media Exposure:

  • TV Programs & Reports (Fall 2012):
    • Aired on Canal Rural, with a national reach of 92 million viewers.
    • Estimated impact on over 200,000 forestry professionals.
    • Promoted on Facebook, YouTube, Twitter, and a forestry blog with 18,000 monthly visitors.
  • Print Media Coverage:
    • Referência (Forestry magazine) and Celulose & Papel magazine, with a total readership of 60,000.
    • Front-page feature in one of the magazines.
  • ABTCP 2012 Trade Fair (São Paulo, October 2012):
    • Both Painel Florestal and Referência Magazine presented Finnish forestry content.
    • 2,500 copies of Celulose & Papel magazine distributed.
    • Teaser of the Finnish forestry TV program shown at the industry seminar.

Company Visits in Finland (August 2012):

Brazilian journalists visited key Finnish forestry companies including:

  • Sulzer Pump Finland
  • Kemira
  • TM Systems
  • Vacon
  • Heinolan Sahakoneet
  • Plytec
  • Wetend
  • Savcor Forest
  • Finnmetko Trade Fair

This campaign strengthened Finland’s reputation in the Brazilian forestry sector, fostering business growth and international cooperation.

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