Come to Latin America at Brazil’s Biggest Music Festival SIM – Niina Fu as Online Guest Speaker

As part of efforts to internationalize Finnish music and creative industries, Niina Fu presented the Come to Latin America (CTLA) project at Brazil’s largest music festival, SIM São Paulo.

Held annually, SIM São Paulo (Semana Internacional de Música de São Paulo) is the most important music business fair in Latin America, bringing together thousands of music industry professionals across the globe. The five-day event transforms the city into a vibrant hub of music showcases, concerts, and industry networking.

Presenting CTLA at such a prestigious platform marked a significant step in expanding Nordic-Latin American collaboration and promoting Finnish talent to international audiences. The event also reinforced CTLA’s growing role as a bridge between Finnish and Latin American music ecosystems.